About


Hey ☻

My name is Bingbing. I am a visual designer based in New York City. I graduated from MFA Design program at the School Of Visual Arts in 2022.

My work focuses on community, culture, and approaches to art and design without traditional constraints.

Please feel free to contact me for collaborations, work inquiries, general art
and design conversations or photos of my cat!



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Instagram



01


Pollen is an editorial platform that highlights the emerging art, creativity, and culture in Chinese and the Chinese American communities.

Pollen is an essential part of our life. The idea of pollen is sharing something small with the world and hoping it will lead to something beautiful – An Idea, a new perspective, or even a new way of looking at the world. Pollen was born from my frustration as a young Chinese creative, tired of seeing the same type of Chinese art and often having to do deep dives on the internet to find people I can relate to. Pollen offers a space for Chinese Creatives to exchange ideas and allows communities to form.


Branding Identity. Creative Direction. Motion Design. Typography.Ongoing.



02


Hey sis world is an IRL pop-up and digital platform for the modern creative career womxn to sound off about problems, experiences and feelings in a judgement-free zone. They approached me in 2019 to help them create an identity and their first digital event “The art of the collab" campaign. I want to crate something bright, uplifting in a way that carries a lot of energies but still simply enough that make sense for viewer to understand.

Creative Direction:  Kristel Brunshot Collaboration with:  Brandon Braun


03


BMW China for the year of tiger. 

Client BMW China
Creative Agency Real Good Studio
Creative Direction Jonah Gabriel
Art Direction Sam Hochman
Editing BRTHR
Music Tomás Tomás
Production Rosa Palmeri, Anne-Marie Halovanic
Featured Artists:Pablo Rochat, Conner Griffith, Christopher Rutledge, Loulou João, Alexandre Louvenaz,
Kensuke Koike, Mike Manor, Sarah Hopp, Tom Goulet, Danaé Gosset, Tina Nawrocki, Blunt Action, Nathan Motzko, Sam Hochman
2D Animation: Tom Goulet, Rachel Kim, Mackenzie Katz
3D Animation: Yasmin Islas, Rodrigo Hernández, Rachel Kim, Alexandre Louvenaz, Mackenzie Katz, Josh Burke,
Mikey Kelly, Subin Krishna, Danesh Taraporevala,
Design: Leah Maldonado, Zak Tebbal, Bingbing Zhang, Suzie Komza





04


“Dinner Table” magazine is a collection of recipes from my grandpa and essays on asian family eating.  Sharing a meal is one of the most important thing in my family and my childhood memory is always the whole family gathering around Grandpa’s dinner table.

I want to share this with you along with my grandpa’s spirit, hope you enjoy.

Might you eat well today and everyday.


︎ $12 ︎ Email me

Layout, Creative Direction, writing .


05


Adidas

Powerful women need versatile cloths. The mission of this project is to reflect real women’s shopping patterns by integrating adidas’ three separate women’s lines (Performance, Athletics, and Originals) for the first time, across all adidas platforms, in retail, print, digital, and social.

Work with the team at Red&Co Portland
 Typography. Store Front Deisign. Social Media. Branding.