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Hey sis world is an IRL pop-up and digital platform for the modern creative career womxn to sound off about problems, experiences, and feelings in a judgment-free zone. They approached me in 2019 to help them create an identity and their first digital event, "The art of the collab" campaign. I want to create something bright and uplifting in a way that carries a lot of energy but is still simple enough that makes sense for the viewer to understand.

Creative Direction:  Kristel Brunshot Collaboration with:  Brandon Braun